Today, Genius is available in four applications: eMAG, Tazz, FashionDays and Freshful

The Genius subscription goes to the next level and becomes available for four online commerce applications: eMAG, Tazz, FashionDays and Freshful, after two years in which 340,000 Romanians integrated it into their shopping routine, benefiting from flexible, effortless shopping. and saving time and money.

The Genius expansion comes both as a result of changing people’s consumption habits, which have diversified their shopping cart, ordering products from more and more categories online, and as a solution that helps them save money in times of uncertainty. which we cross.

Anyone can benefit from a Genius subscription and access to shopping with free shipping for millions of products in various categories, from the same account: from restaurants or food for daily necessities, fruits and vegetables or drinks, fashion items or products for home and garden, including on weekends.

Thus, eMAG customers with a Genius subscription will continue to be able to buy, with free delivery, any of the 5 million products on offer, will benefit from exclusive offers, priority delivery and free return for 60 days. At Tazz, Genius customers will have free delivery for orders at over 9,000 Genius-branded restaurants or stores, as well as exclusive offers. In FashionDays, customers who have a Genius subscription will be able to benefit from free and priority delivery, exclusive offers and free return for 60 days for any of the 155,000 items belonging to premium brands, including Romanian designers present in the Romanian Corner offer. At the same time, in Freshful I can order with Genius from the 20,000 products on offer, selecting from the free delivery intervals marked Genius. In the case of eMAG and FashionDays, delivery is free to easybox regardless of the value of the order, and for home delivery the minimum order is 100 lei. Tazz will deliver free orders worth at least 50 lei, placed from Genius restaurants. Freshful will also deliver orders with a value of at least 200 lei free of charge in the Genius eligible intervals.

The expansion of Genius across all four platforms also comes at a time of rising prices and inflation, in which people are looking for smart solutions that can help them maintain a good standard of living. Given that, in the last year, only the price of diesel has increased by over 50%, the Genius subscription remains at the same price since its launch two years ago, respectively 8.25 lei / month, payable annually, regardless of the number of orders placed. In total, the annual price of the Genius subscription is 99 lei, the equivalent of about 10 liters of diesel.

“When we launched Genius, two years ago, we wanted to address the most important customer needs, namely free delivery, next day delivery for orders that can be placed even until midnight, weekend delivery and free return 60 days. Today, all of this has become natural, part of the new shopping style of those who value time and enjoy the benefits of online commerce. The integration of Genius in Tazz, FashionDays and Freshful comes in support of those who order from a wide variety of products, from fashion to food or household items, but also to those who appreciate the exclusive offers through which they have access to products that can otherwise he would postpone buying them during this period. At the same time, this step comes from the desire to help those who want to save money, as well as for those who like to be masters of their time and want to spend it in a more useful way than going to the store, ” said Andrei Şercanean, eMAG ecommerce VP.

On average, an eMAG Genius customer saved 374 lei in one year from the transportation fees they would otherwise have paid if they did not have the subscription. With the new benefits in Tazz, FashionDays and Freshful, the savings will be at least doubled.

With the new feature, Genius customers will be able to add a new member to their existing invitation-based subscription with the Family option.

About eMAG

Romanian company founded in 2001, eMAG is a pioneer of the online commerce market in Romania, and in 2022 it became the most valuable Romanian brand and the first ecommerce company to occupy the first place in the Brand Finance ranking. For 20 years, the company has been constantly investing in digital services based on technologies developed in Romania, which help customers save time and money, and has created a regional ecosystem, successfully exporting the local model to Bulgaria and Hungary. With a growing range of products both through its own offering and through its partners in the Marketplace, eMAG is the place where anyone can search and order anything, from anywhere. In addition, customers benefit from value-added services such as Genius, the free delivery subscription, and other pay-as-you-go services like Buy now, pay later, or Slice it. For more information about eMAG, visit

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