Elon Musk is the best known in his family, but he is not the only one who has started his own business. Tosca Musk, 47, is the younger sister of the two Musk brothers, Elon and Kimbal, and, like them, capitalizes on her entrepreneurial spirit.
In 2017, Tosca Musk co-founded Passionflix with two other women. One of them originally had the idea to create a streaming with love movies, which is addressed directly to women.
Earlier this week, The New York Times wrote about Tosca Musk and her streaming service.
“People often look down on romance and don’t think love is intellectual enough.”Tosca Musk told The New York Times. “It simply came to our notice then. Romance is about validating emotions. It’s about eliminating the shame of sexuality. It’s about uplifting stories. “
Within a year of the company’s inception, Passionflix operated as a subscription service similar to other streaming services, such as Netflix. The service is currently available in approximately 150 countries. The streaming service, which The New York Times described as a “sexy Hallmark Channel,” costs about $ 6 a month. It has dozens of original productions, several TV series, but also some classic love movies.
In addition to being the majority shareholder in the company, Tosca Musk is also heavily involved in production for the streaming service.
Tosca Musk has produced and directed many of the films and TV series that appear on the platform. Even though it is heavily involved in production, Passionflix remains a niche streaming service, with only six employees.
Tuscany Musk’s older brother, Kimbal Musk, is an investor in the company, but she did not want to talk about a possible involvement of Elon Musk in Passionflix.
“It’s hard for me to answer this question”Tosca Musk told The New York Times. “If they say he’s an investor, then everyone says I made my brother pay for it. And if they say they didn’t invest, then they’ll all say they don’t support me. “.
Tusk Musk seems to be close to her family. Her mother, Maye Musk, always expresses her support for everything she does. Maye Musk also participated in most of the events related to the launch and promotion of the platform.
In her book A Woman Makes A Plan, Maye Musk said that her daughter’s life was not always bright and glamorous.
Tusk Musk was born in South Africa but moved to Canada in 1989 at the age of 15, according to Forbes. The move came a few years after her parents broke up – a decision Maye Musk attributed to an abusive relationship.
Maye Musk said in her book that there was a time after she divorced when the whole family had to work to get food on the table. Tosca Musk worked at a luxury grocery store near their apartment while studying film.
Tosca Musk has twin children – Isabeau Musk and Grayson Musk.
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