The reasons why Turkey has officially changed its name.  The association with turkey is just one of them

Turkey has often been associated, in those parts of the English-speaking world, with the turkey, a bird that is best known as a symbol of Thanksgiving in North America. However, this is just one of the reasons why the Ankara authorities decided to ask the UN – and got – to change the name of the country from Turkey to Turkey, CNN reports.

The UN on Thursday acknowledged a change in the country’s name in Turkey, and Foreign Minister Mevlut Cavusoglu said the decision would “increase the value of the country’s brand”.

Several international bodies will be asked to change the country’s name as part of a rebranding campaign launched by the Turkish president late last year.

“Türkiye is the best representation and expression of the culture, civilization and values ​​of the Turkish people,” Recep Tayyip Erdogan said in December.

The main reason why Turkey is changing its name is to eliminate the association with turkey, “said Sinan Ulgen, chairman of the EDAM think tank in Istanbul.

“But the term is also used in colloquial language to denote failure,” he added.

For Erdogan, who is running for a new manga next year, the new name expresses “the culture, civilization and values ​​of the Turkish nation in the best way.”

International organizations will use the country’s new name, but the general public will not take it overnight for the general public, Ulgen said.

“It will probably take many years for the international public to move from Turkey to Turkey,” he said.

This is not the first time the country has tried to change its name. A similar attempt was made in the mid-1980s under Prime Minister Turgut Ozal, but he did not have enough support, he said.

There could also be political motivations behind this movement. New elections will be held next June, and the country is in an economic crisis.

This is “another strategy of the government to reach the nationalist voters, in a crucial year for Turkish politics,” said Francesco Siccardi, an analyst at the Carnegie Europe think tank.

The timing of the name change is “essential” for next year’s election, he said. “The decision to change the name was announced in December last year, when President Erdogan was behind in all opinion polls and the country was going through one of the worst economic crises in 20 years,” Siccardi said.

Erdogan’s position in the polls has declined significantly over the years. Polls from the end of last year show that support for the ruling party is about 31-33%, according to Reuters, down from 42.6% during the 2018 parliamentary elections.

However, Ulgen believes that the name change was a rebranding strategy to enhance the country’s international position, rather than a stunt.

Turkey’s foreign trade deficit rose 98.5% from last year to $ 6.11 billion in April, according to Reuters. Annual inflation rose to 73.5% last month, the highest in 22 years. Analysts say that in times of crisis, the president tends to resort to populist movements to divert attention from domestic issues. Economic unrest has already taken people to the streets.

“The new name will distract the public from more concrete and pressing issues and give President Erdogan another argument to support a stronger and more traditional Turkey,” Siccardi said.

Publisher: MB

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